Web Content Writing

ProEdit’s web content writing team creates high-quality content to maximize your search engine optimization (SEO) and increase your web content marketing presence.

We work with you to understand your goals and key messages, and we write web content that clearly and effectively communicates to your audience. Additionally, our copywriting services ensure that your website content is optimized for search engines, so your web pages drive your target audience to your business.

What are examples of web content?

ProEdit’s web content writers create web content for a variety of platforms:

  • Company websites, including SEO content and landing pages
  • Knowledge bases and content management systems
  • Blogs and social media sites

Other examples include:

  • Technical articles
  • FAQs
  • Case studies
  • Product descriptions

How is website content written?

Compelling content is no accident; it’s a process. But it’s not a complicated one.

Great content starts with a digital marketing strategy to define the target audience. It is important to know who is going to read your content, and how they will engage with it. Also, it’s important to know the call to action that will drive home the SEO conversion.

Then comes the web content strategy. This includes SEO keyword research to optimize your copy for the search engines to scan. ProEdit works with a variety of web content optimization tools to ensure that your content is well written for both human and machine audiences.

Last is content creation. During this phase, content writers draft each web page, article, knowledge base entry, or blog according to the content strategy. This is where our writing skills really shine. Writing and re-writing pages, assigning headings and subheadings, and using the right search terms help us meet the goals of the marketing strategy. We ensure that your web content meets readability goals and drives the call to action. And then we thoroughly proofread your page content.

After drafting the copy, you review the draft for approval. If we need to re-write anything, we’ll do it, and then we’ll prep the copy for posting to your site, and even sharing on social media.

What are the functions of web content writing?

Each piece of content is unique. While ProEdit works with templates within WordPressClearscope, or even Microsoft Word, good content stands out. It serves a purpose for your business.

A good web content writer creates copy that does the following:

  • Drives traffic from search engines through landing pages.
  • Speaks to the target audience in the desired way.
  • Generates lead conversions through a call to action.
  • Supplements page content visuals with compelling web copy.
  • Strikes a balance between obvious keyword phrases for search engines and informative content!

How can I afford to write good web content?

Truth: Compiling a great web page or being a next-level blogger is not cheap. But it can be affordable if you set a realistic budget and stick to it. Here are a few writing tips to ensure that you don’t skimp on quality content creation because you ran out of budget.

Marketing Strategy

Know your target audience and do your own keyword research using Clearscope or a similar tool. 

Content Strategy

Carefully choose the keyword phrases that you want for SEO optimization. Be sure you look at how much it is going to cost per click (CPC) to your landing pages. CPC can eat up your budget quickly. 

Content Creation

Hire ProEdit. We have almost 30 years of experience providing content writing services. We are thought leaders in the content creation space. We’ve been doing website content writing since we were hand-coding HTML. We’re not beginners in the content writing industry. 

Call ProEdit today. We can work with your budget to write web content that serves your needs today and tomorrow.

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