Content conversion is more than a tech issue—it’s a business problem. As tools evolve and standards shift, your materials must adapt. ProEdit’s content conversion services help you keep pace with change by transforming legacy files into usable, accessible, and modern formats.
Whether you’re moving from FrameMaker to Word, PDFs to HTML, or slides to SCORM-compliant e-learning, we help streamline the process. You get updated content that works in your current environment—without sacrificing quality or consistency.
We don’t just convert files. We preserve value and ensure continuity.
What is content conversion?
Content conversion is the process of transforming existing content into a new file format, platform, or delivery method. This may include:
- Moving files between software tools (e.g., Word to InDesign)
- Updating outdated versions of proprietary formats
- Converting instructor-led training to e-learning formats
- Replacing print content with web- or mobile-ready designs
- Migrating to CMS- or DITA-friendly formats for reuse and localization
It’s often a key step during rebranding, tool upgrades, or digital transformation projects. Our rebranding services frequently include content conversion as a foundational element.
Why content conversion matters
Conversion isn’t just a formatting update—it’s about maintaining usability and protecting business continuity.
Outdated file types can become unusable, unsearchable, or incompatible with your current software. Legacy formats may block collaboration, slow down localization, or increase your risk of errors. By converting content properly, you:
- Improve accessibility and device compatibility
- Reduce long-term maintenance and rework
- Extend the life of valuable content
- Support better workflows and team collaboration
- Prepare materials for translation and publishing platforms
According to TechRepublic, digital transformation success depends on clean, accessible data—and your content is a key part of that.
Who needs content conversion services?
We work with companies of all sizes, often during periods of change. Common scenarios include:
- A marketing team updating collateral for a rebrand
- A training team converting instructor-led materials to e-learning
- A technical writer migrating SOPs from Word to XML or HTML
- A documentation manager standardizing file formats for translation
- A compliance officer preparing files for an audit in a new system
Whether you’re updating a handful of key documents or a full content library, we make the process manageable.
Common scenarios we support
We’ve handled content conversion projects across industries, tools, and departments. Common use cases include:
- Moving documentation from FrameMaker to Word
- Updating marketing materials from PDF to InDesign
- Preparing SOPs for upload into a SharePoint or CMS system
- Converting PowerPoint decks into SCORM-compliant e-learning
- Converting Word files into structured DITA XML
- Reformatting brochures into mobile-friendly HTML
- Extracting legacy help files and rebuilding them for modern platforms
Whether you need five file types converted or 500 manuals updated, we can help you get there.
What we convert
ProEdit handles a wide range of content types and file formats. These include:
- Instructional materials and training manuals
- Policies, SOPs, and safety documentation
- E-learning modules and LMS-ready packages
- White papers, datasheets, and sales materials
- Internal HR documents and onboarding content
- Technical diagrams, user guides, and quick reference sheets
- Marketing collateral and digital brochures
We also support media asset conversion, including embedded videos, audio files, and interactive elements, during platform migrations.
Our approach to content conversion
Each conversion project starts with a clear understanding of your needs and current content landscape. We identify the source formats, delivery platforms, branding goals, and content reuse needs. Then we map out a process to meet your timeline and budget.
Here’s how our process works:
- Assessment—We audit your files and outline technical requirements
- Sample conversion—We convert a small batch to confirm style and structure
- Conversion and formatting—We transform files and apply formatting rules
- Editing and cleanup—We improve clarity, remove artifacts, and align content with templates
- Review and QA—A second editor or formatter reviews all output for accuracy and consistency
- Final delivery—Files are returned ready for publishing, reuse, or upload to your platform
Need a template built for your converted files? We can create one and train your team on how to use it.
Do we edit during the conversion process?
Unless you tell us not to change anything, then yes—content editing can be a part of the conversion workflow. While converting your files, we can also improve clarity, fix grammar issues, and adjust tone to match your brand.
When appropriate, we link this step directly with our editing services to ensure everything reads as cleanly as it looks.
We also provide second-editor reviews, proofreading, and style guide application as part of full-scope conversion projects.
Why choose ProEdit?
We’ve been helping clients adapt content for over 30 years. We know how to move files across platforms while preserving quality, formatting, and functionality.
Here’s what sets us apart:
- We understand structured content and tool migration workflows
- We can scale up to convert entire libraries or multi-department rollouts
- We preserve file integrity, meaning fewer formatting issues later
- We support editing, formatting, and branding within one streamlined process
- We’re responsive, consultative, and never take shortcuts with your content
Whether you’re converting 10 forms or 10,000 manuals, we bring order to the chaos.
Let’s talk about your content conversion project
If your content is trapped in outdated formats, we can help move it forward. Whether you’re changing tools, updating training formats, or preparing for localization, our content conversion services are ready to support you.
We’ll review your goals, assess your current files, and deliver a smart, scalable plan. You get clean, current, and useful content—without starting over.
Contact us today for a free consultation and quote.