When your business changes, your content must change too. Our rebranding services help you modernize and align your materials—quickly and accurately.
We specialize in updating entire content libraries. Our team reformats files, applies new branding, and revises outdated messaging. Whether you’ve merged, rebranded, or switched platforms, we bring everything into alignment.
From internal policies to product manuals, we create consistency across every file and format.
What do rebranding services include?
Rebranding services transform your content to reflect your current identity. It goes beyond graphic design—it’s about clarity, tone, structure, and brand cohesion.
We help with:
- Updating logos, colors, fonts, and layout elements
- Converting files into new formats or content platforms
- Applying updated templates and consistent styling
- Editing outdated content to match new tone and messaging
- Enforcing branding rules and corporate style guides
- Proofreading for grammar, typos, and legacy errors
We also build branded templates that support long-term consistency across departments and teams.
Why organizations need rebranding services
Rebranding services become essential during times of business transition. Here are common reasons clients reach out:
- Mergers, acquisitions, or spin-offs
- Brand identity or leadership transitions
- Content system upgrades—like moving from FrameMaker to Word
- Global expansion or localization initiatives
- Departmental reorganization or restructuring
- Product renaming or repositioning
- Legacy content that no longer fits your brand
In every case, the goal remains the same—create unified, consistent content that reflects who you are now.
Not sure where to begin? Our Insights article, How to Update Your Content Library After a Company Rebrand, outlines the process step by step.
What types of content do we rebrand?
We rebrand a wide range of business, training, and technical content. This often includes:
- Product manuals and user content
- Standard operating procedures (SOPs)
- E-learning content and instructor-led training guides
- Sales decks and marketing brochures
- HR policies and internal handbooks
- Compliance content and audit files
- Knowledge base articles and help center entries
- PowerPoint templates and Excel forms
If it contains words, formatting, and a logo—we’ve likely helped modernize it.
What challenges do clients face before rebranding?
Rebranding often comes with logistical challenges. Here are a few we help solve:
- Inconsistent formatting across hundreds of files—Different teams may use different templates or software
- Outdated authoring tools—FrameMaker, Quark, and similar platforms may no longer meet your needs
- Missing templates or style guides—You may not have had consistent formatting rules to start with
- Brand misalignment—The tone or messaging may no longer reflect your voice, even if the content is accurate
- Time and volume pressure—Most teams can’t update hundreds of files while handling daily work
We step in with a plan, a team, and a proven process—so you don’t have to go it alone.
See how we helped a medical device company rebrand over 1,000 files
A global medical device company needed to update thousands of documents after being acquired. Their parent company required a full rebrand—file format changes, layout updates, and messaging cleanup—across product content and SOPs.
We converted all files from FrameMaker to Word, rebuilt layouts using their new templates, and edited for clarity and compliance. The library was rebranded on time and within budget.
Read the full success story to see how it came together.
Our core rebranding services
Most rebranding projects combine three services—conversion, formatting, and editing. Here’s how they work together.
Content conversion services
We migrate content between platforms and formats. From FrameMaker to Word or Word to InDesign, we’ve done it all.
We also prep files for CMS systems, translation tools, and structured authoring platforms.
Content formatting services
We apply brand styles across headings, lists, graphics, and more. Our templates make future updates easier and more consistent.
Your content won’t just look better—it’ll be easier to maintain long-term.
Editing services and brand voice alignment
We revise your content to reflect your current tone and voice. Our editors fix grammar, adjust flow, and ensure consistency.
Every file also receives a second-editor review for quality assurance.
What is our rebranding process?
Every project begins with a conversation. We ask about your content goals, audiences, and systems. Then we build a plan that works with your timeline and team.
Here’s what our process usually looks like:
- Initial assessment—We review your content library, file types, and brand requirements
- Sample pilot—We update a small batch to gather feedback and confirm alignment
- Content conversion—We migrate legacy files to your preferred formats or platforms
- Formatting pass—We apply layout updates and enforce consistency across files
- Editing round—We revise tone, messaging, and clarity to fit your current voice
- Quality review—A second editor checks for consistency, accuracy, and polish
- Final delivery—You receive ready-to-use, rebranded files in your preferred format
We offer phased delivery, version tracking, and flexible batch sizes to minimize operational disruption.
According to Harvard Business Review, strong communication drives successful brand refreshes. Branded, accurate content supports that communication across every channel.
Why choose ProEdit?
We’ve rebranded business content for more than 30 years. Clients trust us to maintain their message while improving usability and design.
Here’s what sets us apart:
- We work with both modern and legacy content tools
- We move fast—without compromising quality or clarity
- We scale to meet your needs—from five files to 5,000
- We include editing, QA, and formatting in one streamlined process
- We offer a consultative, responsive experience from start to finish
Whether you’re refreshing a few core assets or updating your entire content library, we’re ready to help.
Let’s talk about your rebranding project
Outdated content sends the wrong message. Let us help you bring your content into alignment with your current brand.
From single updates to company-wide transformations, ProEdit delivers accurate, polished content—on your timeline.
Contact us today for a free consultation and quote.