Rebranding content for a global medical device manufacturer required speed, precision, and close collaboration. When a leading healthcare company acquired a smaller manufacturer, brand changes became an immediate priority. Training materials were central to the product experience, so the Learning and Development team needed to rebrand quickly without interrupting daily operations.
The problem
Urgent rebranding needs
The Senior Director of Learning and Development contacted ProEdit to manage the rebranding effort. Having worked with ProEdit before, she trusted the team’s ability to scale, collaborate effectively, and deliver high-quality results under tight deadlines.
Our solution
Multi-format rebranding
Once the budget and timeline were approved, ProEdit began rebranding across multiple formats. Over six months, the scope included:
- Six customer training guides in Microsoft Word
- 65 product training videos created in Camtasia
- 60 web-based training modules built in Articulate Storyline
Beyond logos and templates
The rebrand involved far more than replacing logos. ProEdit created and applied new templates, refreshed visuals, and updated branding language. Every instance of the previous identity—across video, text, and audio—was revised. Editors, e-learning developers, and video specialists collaborated closely with the client’s in-house team to ensure brand alignment across all materials.
The results
Expanded scope and impact
Because the initial work finished ahead of schedule and under budget, the client expanded the project scope. The final deliverables included more than 1,500 revised pages, three hours of instructional video, and 6,900 Storyline slides. This success story shows how a well-integrated partner can boost team capacity when timing is critical.
We most definitely would like to express our gratitude for the help and support from you and your team… I know I have definitely grown from this collaboration experience.
Key takeaways
- Rebranded guides, videos, and e-learning modules across three platforms.
- Worked directly with the client’s Learning and Development team.
- Delivered 1,500+ pages, three hours of video, and 6,900 Storyline slides.
- Used a blended team of formatters, editors, e-learning developers, and video editors.
- Extended the project scope by finishing early and staying under budget.
Related links
See also:
Rebranding services
More success stories
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