Explore ProEdit’s frequently asked questions
Find quick answers to common questions about content development, training, editing, rebranding, staff augmentation, and working with ProEdit. Click a category to expand, then choose a question. Items marked COMING SOON are planned and in progress.
Writing
Technical writing
What is technical communication?
It explains complex topics in clear, user-focused content so people can complete tasks efficiently. Learn more.
What are some examples of technical writing?
User manuals, SOPs, API guides, release notes, quick starts, and training materials are common examples. See examples.
What are the top skills a technical writer must have?
Audience analysis, information architecture, precise writing, tool fluency, SME collaboration, and strong revision habits. Read more.
How can I develop my technical writing skills?
Practice task-based writing, learn authoring tools, and get feedback from editors and SMEs on real projects. Get tips.
What does a technical writer do?
They gather information, structure it logically, write and edit, and deliver content users can search, scan, and apply. Read description.
What degree do you need to be a technical writer?
Degrees help, but portfolios that show clear, accurate deliverables matter most to employers. Learn more.
How have technical writing tools changed?
Teams use collaborative editors, CCMS, and automation to speed reuse, versioning, and multichannel publishing. Read more.
What is the brief history of technical writing?
It evolved from early engineering manuals to modern, user-centered content for software and complex services. Learn more.
What is technical content?
Content that explains how products or processes work, focused on accuracy, clarity, and user success. Read more.
Where do technical writers work?
Across software, manufacturing, healthcare, finance, and consulting—anywhere reliable instructions are essential. Learn more.
What is the definition of technical writing?
Clear, purposeful communication that enables users to complete tasks, troubleshoot, and make informed decisions. Read more.
Are technical writers in demand?
Yes—growth in software, compliance, and regulated industries keeps demand steady for skilled writers. Learn more.
Why is technical writing important?
It reduces errors, speeds onboarding, improves support metrics, and helps customers realize value. Read more.
Do technical writers need to be able to code?
Not always—basic familiarity with APIs and code samples helps for developer-facing content. Learn more.
Is technical writing hard?
It is challenging but learnable with curiosity, empathy for users, templates, and review cycles. Read more.
Is technical writing stressful?
Deadlines and changing requirements can be stressful. Good planning and templates help. Learn more.
How long does it take to become a technical writer?
With focused practice and a small portfolio, many enter within months. Expertise grows with projects. Read more.
How can I become a technical writer?
Build samples, learn tools, volunteer on real projects, and network with content teams. Get started.
What is plain language in technical writing?
Everyday words, short sentences, and logical structure reduce cognitive load and errors. Learn more.
What is single-source publishing?
Structured content enables reuse across PDFs, web help, and in-app content without duplication. Learn more.
What is developer documentation?
Guides, references, and examples that help developers integrate and troubleshoot quickly. Learn more.
What is knowledge-base taxonomy?
Organizing topics with consistent labels, categories, and tags to improve findability. Learn more.
Why restructure long articles into task-based help?
Task-oriented topics reduce time to answer and improve self-service success. Read more.
Why use a standardized voice and tone?
Consistent voice builds trust, speeds comprehension, and supports brand cohesion. Learn more.
“Getting started” vs. “Quick start”: which label?
Choose based on audience expertise and task depth. Learn more.
“Help center” vs. “Documentation”: how to choose?
Pick labels that match user expectations and product complexity. Learn more.
What should a documentation site IA include?
Task-based structure, robust search, faceted navigation, and clear versioning. Learn more.
SEO copywriting
What’s the difference between SEO copy and SEO content?
Copy persuades on-page, while content educates at scale. Both must match search intent. Read more.
How do keyword clusters improve pages?
Clusters cover a topic comprehensively, helping pages rank for more relevant queries. Learn more.
How do we write title tags and meta descriptions?
Use primary keywords, clear value, and action-driven phrasing within character limits. Read more.
How do we avoid keyword stuffing and still rank?
Map intent, write naturally, and use semantic variants, internal links, and headings. Learn more.
Blog writing
How long should a B2B blog post be?
Aim for depth that satisfies intent, typically 1,200–1,800 words for competitive topics. Read more.
How do we pick blog topics that rank and convert?
Blend search data, customer questions, and sales insights to choose high-intent themes. Learn more.
How often should we publish to see results?
Consistency beats bursts. Weekly cadence compounds traffic and learning. Read more.
How do we repurpose blogs into social and email?
Atomize posts into snippets, carousels, and nurture sequences to extend reach. Learn more.
What’s a content brief and why use one?
Briefs align goals, audience, structure, and keywords so drafts land on target. Read more.
How do we measure blog ROI?
Track assisted conversions, pipeline influence, rankings, and engagement quality.Read more.
Website copywriting
What does content writing include?
Web pages, articles, case studies, landing pages, and email copy aligned to strategy. Learn more.
What is a content writer?
A writer who plans and produces audience-specific material that informs and persuades. Read more.
What do content writers do?
Research, outline, write, and edit content. They optimize headings, keywords, and links. See details.
Are content writers in demand?
Yes. Brands need consistent, high-quality content to compete in search and educate buyers. Learn more.
How do we write homepage messaging that converts?
Lead with value, proof, and clear calls to action that map to top tasks. Learn more.
What should every service page include?
Problem framing, outcomes, process, proof, pricing signals, and next steps. Learn more.
How do we write calls to action that get clicks?
Use specific verbs, benefits, and friction-free microcopy near decision points. Learn more.
How do we organize navigation labels for clarity?
Use user language, consistent patterns, and shallow hierarchies. Learn more.
Which content should be gated vs. ungated?
Gate high-intent assets. Keep educational content open to build trust and links. Learn more.
COMING SOON — “Contact us” page best practices for conversions
Use context-driven calls to action, short forms, and strong next-step microcopy.
COMING SOON — Where does microcopy matter most in UX writing?
Error states, empty states, forms, and purchase or signup flows.
Managed content packages
COMING SOON — What is a managed content package?
A recurring program that delivers strategy, briefs, drafts, and reporting monthly.
COMING SOON — What deliverables are included each month?
Editorial calendar, SEO briefs, drafts, revisions, QA, and performance reports.
COMING SOON — How are topics prioritized and approved?
Use search data, sales input, and ICP needs to stack rank themes.
COMING SOON — How does QA work across recurring content?
Checklists, style guides, the Oxford comma, and link validation keep quality high.
COMING SOON — How do you report performance each month?
Share traffic, rankings, leads, and insights to refine the next cycle.
COMING SOON — Can we pause or scale the package?
Yes. Adjust scope with notice, preserving momentum and quality.
Course development
Instructional design
What is 21st century learning design?
It emphasizes collaboration, critical thinking, creativity, and real-world problem solving. Read more.
Why is storyboarding important?
Storyboards align stakeholders, clarify flow and objectives, and reduce rework. Learn why.
What is a storyboard?
A visual plan that maps scenes, content, and interactions before development. Learn more.
What are the steps to create a course storyboard?
Define objectives, outline, draft screens, design interactions, review, and iterate. See steps.
How to create a storyboard during instructional design?
Start with learner needs, script content, add visuals, and validate with stakeholders. Read more.
COMING SOON — Why prototypes help in instructional design
Prototypes reduce risk and surface usability issues early.
COMING SOON — How to run a pilot for a new training program?
Use a representative cohort, collect data, and iterate before rollout.
COMING SOON — Course outline vs. storyboard: what’s the difference?
Outlines frame scope. Storyboards script screen level experience.
Course content
What is course content development?
End to end planning, writing, design, and packaging of training materials. Learn more.
What types of courseware are used in education?
Slide decks, workbooks, facilitator guides, e-learning, microlearning, and assessments. Read more.
What does a course developer do?
Partners with SMEs to create accurate, engaging, accessible learning. Learn more.
What is learning content?
Instructional text, visuals, media, and activities built to achieve objectives. Read more.
What is courseware?
Packaged instructional material that delivers cohesive lessons, practice, and assessment. Learn more.
How long does it take to develop a course?
Timelines vary by complexity. Clear scope and reviews shorten cycles. Read more.
What types of courses does ProEdit develop?
ILT, e-learning, blended programs, microlearning, and job aids tailored to context. See details.
What is ProEdit’s course content development process?
Clarify goals, design, build iteratively, test, and support rollout. Learn more.
What is a training needs assessment?
Identifies skill gaps and goals so training targets real needs. Read more.
How do you conduct a training needs assessment?
Gather data, analyze tasks and gaps, prioritize needs, and define metrics. See how.
Why is a training needs assessment important?
Prevents misaligned content and ties learning to valued outcomes. Learn why.
What are learning objectives?
Statements that define what learners should do after training, shaping design and measurement. Read more.
COMING SOON — What should be in a content handoff package?
Final drafts, source files, alt text, glossary, and version notes.
COMING SOON — How to document a complex process?
Map tasks, exceptions, roles, and triggers with visuals and examples.
COMING SOON — How to reduce course development time?
Reuse components, templatize screens, and parallelize reviews.
COMING SOON — What makes onboarding content effective?
Role based paths, clear outcomes, spaced practice, and checklists.
E-learning
Is e-learning effective?
Yes. When aligned to objectives and built for engagement, feedback, and practice. Read more.
Is e-learning capitalized?
Use “e-learning” with a hyphen in most style guides unless title cased. Learn more.
Will online classes replace traditional learning?
Unlikely. Most organizations benefit from blended models. Read more.
What is SCORM?
An e-learning standard that enables courses and LMSs to communicate for tracking. Learn more.
What makes a course SCORM-compliant?
Correct packaging, manifest, and reliable reporting of status, score, time, and completion. Read more.
What is AICC?
An older interoperability standard still used by some legacy systems. Learn more.
What is gamified learning?
Adding goals, feedback, and rewards to motivate practice and reinforce skills. Read more.
COMING SOON — Is e-learning effective for soft skills?
Interactive scenarios and coaching loops boost behavior change.
COMING SOON — What is a learning experience platform?
Systems that aggregate, personalize, and socialize learning content.
COMING SOON — What is SCORM vs. xAPI?
SCORM tracks completion. xAPI captures richer activity streams.
COMING SOON — Will SCORM work in any LMS?
Compatibility varies. Testing in target environments is essential.
COMING SOON — How is an interactive webinar different from e-learning?
Live facilitation vs. self paced modules with persistent tracking.
Instructor-led learning
What is virtual instructor-led training?
Live online instruction that preserves interaction and feedback. Learn more.
What does VILT mean?
Virtual instructor-led training, a live online version of classroom training. Read more.
What are some examples of virtual instructor-led training?
Software walkthroughs, certification prep, and workshops with breakouts. See examples.
COMING SOON — How to run a pilot for a new training program?
Validate objectives, materials, and timing with a small cohort first.
Blended learning
What is blended learning in corporate training?
Mixes online modules with live sessions for flexibility and retention. Read more.
What are the benefits of blended learning?
Scalability, personalization, cost control, and spaced reinforcement. Learn more.
How do I know if blended learning is right for my training program?
Choose blended when learners need flexibility and ongoing support. See guidance.
What’s the difference between blended learning and hybrid learning?
Blended mixes modalities in one program. Hybrid mixes attendance options. Read more.
COMING SOON — Why blended learning improves retention
Spaced practice and varied modalities strengthen memory.
COMING SOON — How to plan a blended learning program?
Define outcomes, choose formats, and schedule reinforcement.
Workforce development training content
COMING SOON — What is the difference between enablement and training?
Enablement supports ongoing performance. Training builds foundational skills.
COMING SOON — What should a role based skills matrix include?
Competencies, levels, behaviors, and evidence for assessment.
COMING SOON — How do we build microlearning for busy teams?
Short, focused modules tied to tasks and delivered in the flow of work.
COMING SOON — How do we keep training current as processes change?
Adopt modular content, versioning, and change triggers.
COMING SOON — How do we measure training impact on performance?
Use leading indicators, behavior change, and business metrics.
Editing
Copyediting
What is copyediting?
Improves clarity, consistency, grammar, and style while preserving voice. Learn more.
What is copyediting vs. proofreading?
Copyediting tightens content. Proofreading catches final typos and minor errors. See differences.
What does a copyeditor do?
Resolves ambiguities, aligns style, smooths flow, and coordinates with writers. Read more.
Is copyediting a good career?
Great for detail oriented communicators who enjoy precision and quality. Learn more.
Are copyeditors in demand?
Yes. Brand voice and compliance needs keep copyediting valuable. Read more.
Technical editing
COMING SOON — Is technical editing different from copyediting?
Technical editing focuses on accuracy, structure, and usability in complex materials.
COMING SOON — Technical editing vs. substantive editing: what’s different?
Substantive editing reshapes content. Technical editing verifies facts and structure.
Academic editing
COMING SOON — What does an academic editor do?
Improves clarity, argument flow, and adherence to scholarly conventions.
COMING SOON — Which style guides are used in academic writing?
APA, MLA, and Chicago are common. Choice depends on discipline and publication.
COMING SOON — How do you improve clarity without changing meaning?
Revise for structure and economy while preserving the author’s intent.
COMING SOON — Developmental editing vs. copyediting in academia
Developmental covers structure and argument. Copyediting polishes language.
COMING SOON — How do plagiarism checks fit into the editing process?
Use checks to ensure originality and proper citation practices.
COMING SOON — How do you format citations and references correctly?
Follow the target style guide and publisher instructions closely.
Proofreading
COMING SOON — What does a proofreader check?
Final typos, punctuation, formatting, links, and layout consistency.
COMING SOON — When should we proofread vs. copyedit?
Proofread after layout. Copyedit before design and production.
Rebranding
Content conversion
COMING SOON — How do you convert Word documents to web pages at scale?
Use templates, scripts, and QA to ensure accuracy and speed.
COMING SOON — Which file formats work best for long form documentation?
Choose formats that support search, accessibility, and reuse.
COMING SOON — How do you migrate content to a new CMS?
Audit, map fields, script imports, and validate links after launch.
COMING SOON — How do you handle PDFs during a brand refresh?
Rebuild source files, update styles, and republish with fresh metadata.
COMING SOON — How do redirects protect SEO during a rebrand?
301 maps preserve equity and prevent crawl errors after launch.
Content reformatting
COMING SOON — What is content rebranding?
Aligns voice, structure, and visuals to the new identity across assets.
COMING SOON — What is a content audit for rebranding?
Inventory, assess, and prioritize updates by impact and effort.
COMING SOON — How do you plan a content rebrand?
Set goals, timelines, owners, and QA gates for each phase.
COMING SOON — How do you handle images and screenshots in a rebrand?
Recreate with new UI, alt text, and consistent styling.
COMING SOON — How do you preserve accessibility during rebranding?
Maintain headings, contrast, alt text, and keyboard paths.
COMING SOON — How do you handle multilingual content in a rebrand?
Update glossaries, translation memories, and locale specific assets.
COMING SOON — How do you version control content during a rebrand?
Use branches, change logs, and approvals for traceability.
COMING SOON — How do you update internal links during a rebrand?
Automate link rewrites, then crawl and fix remaining issues.
COMING SOON — How do you measure success after a content rebrand?
Track rankings, engagement, conversions, and support deflection.
COMING SOON — What is brand voice and tone?
Codified language choices that make content recognizable and trusted.
COMING SOON — What is content mapping?
Connects user journeys to the right content, formats, and calls to action.
Staff augmentation
Contract staffing
How does staff augmentation differ from project services?
Augmentation adds specialized talent to your team. Projects deliver a defined scope with a managed team. Learn more.
Should I hire a contractor or a full time writer?
Choose based on timeline, budget, and workload volatility. Learn more.
When does contract staffing make more sense than a full time hire?
Short term spikes, specialized skills, and uncertain demand favor contracts. Learn more.
How do we scope and onboard a contract writer?
Define goals, stakeholders, access, and style guides on day one. Learn more.
How are rates and extensions handled?
Use clear statements of work, notice windows, and renewal checkpoints. Learn more.
How do you ensure knowledge transfer at the end of a contract?
Handover docs, recorded walkthroughs, and paired sessions reduce risk. Learn more.
How do you handle security, NDAs, and compliance?
Use role based access, signed agreements, and secure tooling. Learn more.
Recruiting as a Service
What is Recruiting as a Service?
An embedded recruiting model with monthly scope, service levels, and reporting. Learn more.
How is RaaS priced vs. contingency or retained search?
RaaS uses predictable subscriptions, not per hire fees. Learn more.
What’s included in a typical RaaS engagement?
Role intake, sourcing, screening, submissions, and interview coordination. Learn more.
How do you assess writing samples and portfolios?
Score structure, clarity, accuracy, and adherence to style guides. Learn more.
How fast can RaaS source and present candidates?
Timeline depends on role complexity, location, and domain expertise. Learn more.
How are hiring metrics reported?
Share pipeline velocity, quality, time to hire, and diversity metrics. Learn more.
About ProEdit
Company and careers
How can ProEdit help my organization?
We create content, training, and staffing solutions that improve clarity and outcomes. Learn more.
Which industries work with ProEdit?
We serve manufacturing, healthcare, technology, financial services, and more. Read more.
How do I apply for a job?
Visit our Working with ProEdit page to explore roles and upload a resume. See steps.
How do I upload a resume?
Use our online form to submit your resume. Our team follows up on fit. Upload resume.
Still looking for something specific? Explore our Insights for in-depth articles, or visit our Services pages for detailed capabilities.